J Liu Restaurant & Bar | Identity

J. Liu Restaurant & Bar opened in 2004 and serves the central Ohio area with a fine array of eclectic cuisine, fine wines and delicious desserts. Owner, Jason Liu, asked me to design the identity for his first restaurant, Jason's Restaurant & Bar, right out of college. A few year's later, Jason had the opportunity to rename the restaurant which allowed time for me to develop a new identity and create brand guidelines. Working on his third location, I'd say he's doing pretty darn good.